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Privacy Policy

Krid AI Private Limited · Version 2.0 · Effective 1 January 2026

This policy explains how Krid AI Private Limited ("Krid", "we", "us") collects, uses, shares and protects personal data. It covers:

  • our website,
  • the Krid platform and its features, including Expo Agent,
  • our mobile apps and APIs, and
  • our integrations with third-party platforms such as WhatsApp.

Together these are the "Services". Use of the Services is also governed by our Terms of Use.

1. Who we are

Krid AI Private Limited is a company incorporated in India (CIN U62099HR2025PTC136857). Our registered office is at W-74, Regency Park-2, DLF City Phase-IV, Galleria Market, Gurugram, Haryana 122009, India.

For privacy questions, contact our Grievance Officer at info@krid.ai (section 16).

2. Our role

Businesses ("Customers") use Krid to communicate with their own leads, customers, contacts and candidates ("End Contacts"). This means we act in two roles:

  • For our Customers' data about their End Contacts, including messages, calls, documents and other content they process through the Services, the Customer decides how the data is used. Krid processes it on the Customer's behalf and instructions as a Data Processor.
  • For our own data, such as Customer accounts, users, billing, website visitors, enquiries and business outreach, Krid decides how the data is used and is the Data Fiduciary.

If you are an End Contact, the business you dealt with is responsible for your data, so please contact them first. If you contact us, we will pass your request to them and help them respond.

3. Information we collect

  • Account and business information: names, contact details, company and billing details, business documents, and sign-in and verification details.
  • Payment information: payment status and details. Payments are handled by our payment partners, and we do not store full card details.
  • Customer content: information that Customers and their End Contacts provide or generate through the Services. Examples are contact and lead details, messages, emails, call recordings and transcripts, images and documents (such as visiting cards and resumes), and any other content uploaded or connected.
  • Connected-account information: details and access permissions for third-party accounts a Customer chooses to connect.
  • Communications with us: messages, emails and calls with our team.
  • Usage and technical information: how the Services are used, device and browser information, logs, and cookies and similar technologies.
  • Business contact information: details of businesses and their representatives, from forms, events and publicly available sources, used for business outreach.

We ask Customers not to upload sensitive personal data unless it is necessary and lawful.

4. How we use information

We use personal data to:

  • provide, operate, maintain and support the Services, including sending messages and placing calls on a Customer's behalf;
  • create and secure accounts, and verify identity;
  • process payments, invoices and tax records;
  • communicate with Customers about the Services, including service and transactional messages;
  • improve the Services and develop new features, using aggregated or de-identified information where possible;
  • respond to enquiries and carry out business outreach, which you can opt out of at any time;
  • detect and prevent fraud, abuse and security incidents; and
  • comply with law and enforce our terms.

We process personal data on the basis of consent, the performance of our agreements, legitimate uses permitted by law, and legal obligations, as applicable.

We do not sell personal data. We do not use Customer content for advertising.

5. Artificial intelligence

The Services use AI models, including models from third-party providers. They are used to generate and send replies, summarise conversations and calls, extract information from text, images and audio, and score or prioritise leads and applications based on criteria Customers set.

  • Training. We do not use Customer content to train AI models. Our third-party AI providers process data only to provide their services to us.
  • Accuracy. AI outputs can be inaccurate. Customers are responsible for how they use them.
  • Human review. Where AI assists a decision that significantly affects a person, such as screening a job application, that person may ask the relevant Customer for human review.

6. Messages, calls and recordings

The Services send WhatsApp messages and emails, and place AI-assisted phone calls, on behalf of Customers. These may come from the Customer's own accounts or from accounts operated by Krid for the Customer. Calls may be recorded and transcribed, and conversations may be stored so that Customers can review them.

If you no longer want to receive messages or calls sent through Krid:

  • tap the opt-out button in the message, or reply STOP,
  • use the unsubscribe option,
  • tell the caller, or
  • email info@krid.ai.

We will stop further automated messages and calls from that business through Krid.

7. How we share information

We share personal data only as needed to provide the Services:

  • Service providers that help us run the Services, bound by contract to protect the data and use it only for us. These include providers of:
    • cloud hosting, storage and databases,
    • AI and speech processing,
    • messaging, email and telephony,
    • payments, and
    • analytics.
  • Platforms and integrations a Customer chooses to connect, such as messaging platforms, email and productivity tools, CRMs, lead sources and AI assistants. We share data with them on the Customer's instructions.
  • Authorities and advisers, where required by law or to protect rights, safety and security.
  • A successor, in a merger, acquisition or sale of assets, subject to this policy.

A current list of our sub-processors is available to Customers on request.

8. International transfers

We are based in India. Our service providers may store or process personal data in India and in other countries, including the United States. When data is transferred outside India, we take reasonable steps to protect it and comply with applicable law. This includes any restrictions notified by the Government of India.

9. Retention

We keep personal data only for as long as needed for the purposes in this policy:

  • Customer content is kept for as long as the Customer's account is active, or until the Customer deletes it. It is deleted within a reasonable period after the account ends.
  • Account, billing and tax records are kept as long as the law requires.
  • Enquiry and outreach data is kept until it is no longer needed, or until you ask us to stop.

We may keep data longer where the law requires it, or to resolve disputes and enforce our agreements.

10. Security

We use reasonable technical and organisational measures to protect personal data. These include encryption in transit and at rest, access controls, and separation of each Customer's data. No method of transmission or storage is completely secure. If a breach affects personal data, we will notify the affected Customers and, where required, individuals and authorities, as the law requires.

11. Your rights

Subject to applicable law, you may:

  • access your personal data;
  • correct, complete, update or erase it;
  • withdraw consent;
  • object to or restrict certain processing;
  • nominate another person to exercise your rights; and
  • raise a grievance.

To exercise these rights, contact info@krid.ai. We may need to verify your identity. We will respond within the time required by law. Requests about Customer content will be referred to the relevant Customer, and we will assist them.

If you are not satisfied with our response, you may approach the Data Protection Board of India or the data protection authority where you live.

12. Cookies

We use cookies and similar technologies:

  • to keep you signed in,
  • to remember your preferences,
  • to understand how our website and platform are used, and
  • to measure our marketing.

You can manage cookies through your browser settings or our cookie controls. Blocking some cookies may affect how the Services work.

13. Children

The Services are intended for businesses and are not directed at anyone under 18. We do not knowingly collect personal data from children.

14. WhatsApp and Meta platform data

We use data received through WhatsApp and other Meta platforms only to provide the features our Customers request, in line with Meta's terms and policies. We do not sell this data or use it for advertising.

To request deletion, email info@krid.ai from the account or number concerned. If you connected an account through Facebook, you can also remove Krid from your Facebook Business Integrations settings. We will confirm once the data is deleted.

15. Changes to this policy

We may update this policy from time to time. We will post the updated version here with a new effective date. If the changes are significant, we will notify Customers in advance.

16. Contact and Grievance Officer

Grievance Officer: Krid AI Private Limited, W-74, Regency Park-2, DLF City Phase-IV, Galleria Market, Gurugram, Haryana 122009, India

Email: info@krid.ai · Phone: +91 85277 34152